Siddharth Roy Kapur is not only an experienced producer but also a former president of the Producers Guild of India. He believes that the rising fees of A-list stars today is actually a matter of concern for the sustainability and profitability of the Hindi film industry.

But he also argues that the solution is not to ask stars to lower their prices, but to find an alternative revenue system that is not dependent on those stars for success. “If you take Hollywood as an example, in the 1990s, the prices of Tom Cruise, Julia Roberts and Tom Hanks reached $20 million.

What did the studios do at that time? They went to franchises and things that didn’t need stars. And they created their own IPs that are not star-dependent.

I believe this is very important for us as well, “Game Changers Siddharth said on the podcast.