Priyanka Chopra Jonas – The report found that nearly 60 percent of Indians have seen AI-generated or deepfake content from influencers and online celebrities. (Express Photo) Nearly 90 per cent of Indians have faced fake or AI-generated celebrity endorsements this year, with them losing an average of Rs 34,000 to scams.

The data comes from McAfee’s annual “Most Dangerous Celebrities: Deepfake Deception List,” which highlights how cybercriminals are using celebrity names and likenesses to defraud people and make money. Shah Rukh Khan tops the list of most exploited celebrities in India, followed by Alia Bhatt, Elon Musk, Priyanka Chopra Jonas and Cristiano Ronaldo.

The global list also includes MisterBeast, Lionel Messi, Taylor Swift, Kim Kardashian and members of Korean band BTS. Using AI-generated deepfakes, scammers trick victims into transferring money by promoting fake endorsements, gifts, and directing them to scam websites, phishing links, and malicious downloads.