South Indian market – In a significant move aimed at making bigger inroads into the regional market, streaming giant JioHotstar has announced that it will invest Rs 4,000 crore over the next five years in the South Indian market. The decision not only shows that the OTT platform’s ventures into Tamil, Telugu, Kannada and Malayalam languages ​​have been successful, but also that it is ready to compete with its major competitors. Article continues below video During a star-studded event in Chennai on Tuesday, which was attended by superstars Kamal Haasan, Nagarjuna and Mohanlal and Tamil Nadu Deputy Chief Minister Udhayanidhi Stalin, among others, Sushant Sriram, head of SVOD business and chief marketing officer at JioStar, said, “Earlier today, JioHotstar formalized a letter of intent with the Tamil Nadu government in the presence of Chief Minister MK Stalin to invest in talent, expand infrastructure and expand the South “outlines a shared commitment to building a future-ready creative economy,” news agency PTI reported.