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Gen Z is changing shopping, careers and brand loyalty

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Om V Angaitkar

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loyalty Synopsis Gen – Synopsis Gen Z in India prioritizes authenticity, value and personal meaning over traditional brand reputation. They seek out relevant recommendations, embrace specific brands and value ‘real’ experiences. Technologies like AR and AI aid their decision making, while mental well-being and work-life balance are paramount.

Brands must align with these core values ​​to resonate.