Rajasthan French maltster – French maltster Soufflet Malt, in partnership with United Breweries Limited (UBL), will set up a state-of-the-art malthouse in South Rajasthan. A regulatory filing by UBL, part of HEINEKEN Co. , on Friday said the new facility will provide high-quality malt for brewing beers such as Kingfisher and Heineken.

The first phase of the facility is expected to be operational in early 2028, according to the filing. The new facility will start with a malt production capacity of 110,000 tonnes per year, with plans to double the capacity during the second phase of the project.

Vivek Gupta, MD & CEO, United Breweries Limited, said, “As a category creator, we are committed to the long-term growth of beer in India. Our partnership with Soufflet Malt is strategic and future-focused, strengthening our backward integration, ensuring a consistent supply of high-quality malt and preparing us for the next phase of category growth. ” According to the BSE filing, the new mallhouse will create 700 positions in the supply chain as well as 400 direct and indirect jobs.

Additionally, the investment will empower and train over 50,000 Indian farmers. Meanwhile, UBL has secured trademark protection, a sound mark registration, for its iconic Kingfisher jingle, Oo La La La Le O.

1996 when Mr Vijay Mallya was at the helm of the UB Group, the registration granted by the Trade Marks Registry will be valid for ten years with effect from January 31, 2025 and can be renewed thereafter.