OpenAI, a company led by Sam Altman, announced last month that it plans to serve ads in ChatGPTT. As it turns out, ads are now popping up in responses to AI chatbots. Article continues below video In a statement to Adweek, an OpenAI spokesperson said that a handful of brands — including Expedia, Best Buy, Enterprise Mobility, and Qualcomm — are now running ads inside AI chatbots.

“We believe ads play a vital role in continuing to support broad access to AI. By working closely with partners in this pilot, we are able to thoughtfully test new ad experiences and learn together to ensure ads are distinct and clearly differentiated, relevant, and useful, while maintaining people’s trust in ChatGPIT,” Asad Awan, head of advertising and monetization at OpenAI, told the publication.