Adobe has introduced new AI-powered creative tools for Firefly, including brand building, video creation, and workflow management features. (Image: Adobe Blog) Adobe on Thursday announced a set of new AI-powered features for Firefly, including tools for brand building, storyboard creation, and video production, while also previewing an enhanced Firefly Creative AI Studio, designed to bring ideation, editing, and production workflows into a single workspace.

The update expands the capabilities of the Firefly AI Assistant, which remains in beta, and comes as Adobe continues to integrate its creative AI technologies into its Creative Cloud ecosystem. Firefly AI assistant gets new creative tools. As part of the update, Adobe has introduced several new capabilities for creators, marketers, and small businesses.

Additional features include a brand kit creation feature that can generate a logo, brand identity, and color palette from a text prompt. The company has also added a tool that converts product photos into short-form promotional videos with automatic motion, audio, and visual enhancements.