micro warehouses Amazon – Amazon is all set to expand its 10-minute delivery service, Amazon Now, to customers in 100 cities across India. The instant commerce service, which was earlier limited to select Indian cities, operates through micro-fulfillment centers (MFCs) located in each locality.

It offers instant delivery of groceries, personal care, fashion, beauty products and small appliances. The wider rollout of the service will help the brand compete more aggressively with other instant-commerce leaders like Blinkit, Swiggy Instamart and Zepto. Amazon Now reaching new cities In a press release, Amazon announced that Amazon Now is expanding to 100 cities across India.

The company is setting up 1,000 micro-fulfillment centers to boost this growth. Amazon claims that the latest move will help more than 16,000 farmers sell their products directly to customers through sellers on the platform. With the latest expansion, customers in cities like Kochi, Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow and Ahmedabad will be able to access the faster delivery service.

Users in these cities can open the Amazon app and look for the “Now” icon on the top banner to check if the service is available in their region. It is already present in places like Mumbai, Delhi-NCR and Bengaluru. Amazon Now sells a variety of products across groceries, personal care, fashion and beauty products, small appliances, baby products, pet supplies, and health care supplements.

The product is claimed to be delivered within minutes of receiving the order. The expansion is part of Amazon’s investment of over Rs. 2,800 crores.

The company says it aims to strengthen associate safety, health and financial well-being while enhancing its operational infrastructure across India with this investment. Amazon Now started its operations in Mumbai and Bengaluru last year.

With this move, Amazon is increasing competition in India’s fast-growing instant-commerce market. The e-commerce giant is competing with Zepto, Swiggy Instamart, Blinkit, Flipkart Minutes and BBNow in this space.