recommend streaming links – OpenAI’s ChatGPT will now recommend and share streaming links available on JioHotstar for users searching for entertainment content on the AI ​​platform following an agreement between the entities, a joint statement said on Thursday. Video entertainment platform JioHotstar and OpenAI have also collaborated to introduce a ChatGPT-powered voice discovery feature that will enable viewers to discover desired streaming content by speaking their intent, mood or context, instead of navigating menus or typing keywords.

“Beyond the in-app experience, JioHotstar and OpenAI will introduce new experiences within ChatGPT, where users turning to ChatGPT for entertainment-related queries will receive relevant recommendations and relevant streaming links from JioHotstar’s vast catalog, making the partnership a true two-way integration,” the statement said. The companies claim this is a first-of-its-kind innovation for India, where viewers can now discover, engage and immerse themselves in their favorite stories by talking across different languages, genres and moments, turning streaming into a seamless, deeply personal conversation.

Read this also Synthetic Media: On Labeling of AI-Generated Content “Through our partnership with GeoHotstar, we are bringing personalized AI straight to entertainment and live sports, turning every moment into an opportunity for deeper engagement. Viewers can move seamlessly from watching to asking, from curiosity to context, and from exploration to recommendation in ways that feel natural, personal, and immediately useful,” said Fidzi Simo, CEO, Applications, OpenAI.

JioStar Vice Chairman Uday Shankar said that JioStar is embedding AI at the core of the user experience. He said, “Our partnership with OpenAI will allow viewers to discover, engage with, and even curate content using only their voice.

It’s a radical reimagining of the entertainment experience; one that anticipates culture and makes each viewer feel deeply personal. “.