Therefore, YouTube follows Google’s strategy of incorporating artificial intelligence into its search functions across its various platforms. (Anastasia Sapon/The New York Times) YouTube is testing a new search functionality that uses AI technology to deliver a personalized experience that makes it easier for users to find content.
A search technology called “Ask YouTube” lets users ask specific questions and receive detailed answers that include video clips and text responses. Unlike the traditional search function that displays videos, Ask YouTube technology displays video clips, longer videos and text responses that help users better plan their activities.
For example, when you search how to plan a three-day road trip, Ask YouTube’s search technology provides a guided tour and suggests the best places for a three-day adventure. It displays the names of channels that provide video content and text responses.


